About

Accelerating PR workflows with state-of-the-art AI

Turning

products

into

brands

For much of her 20 years in PR, Ayelet Noff grew frustrated with the clunky software on the market designed for PR professionals.

“Between finding relevant journalists to pitch, managing the outreach, and landing quality coverage, there simply wasn't a good tool out there to remove the grunt work and let us focus on the important stuff.”

The rapid pace of development in AI signaled that we could finally build the app we dreamt of to enable frictionless PR work.

So in 2022, Ayelet partnered up with her tech-focused co-founder to bring that idea to life.

The result is Dazzle, which streamlines PR workflows and enables seamless collaboration across dynamic teams.

With Dazzle, we’re working to help PR professionals focus on the work that matters the most: Building relationships and telling great stories about your brands.

So in 2022, Ayelet partnered up with her tech-focused co-founder Dominik Schiener to bring that idea to life.

The result is Dazzle, which streamlines PR workflows and enables seamless collaboration across dynamic teams.

With Dazzle, we’re working to help PR professionals focus on the work that matters the most: Building relationships and telling great stories about your brands.

Leadership

We're a team of PR and technology experts advancing the PR industry with innovative software

Ayelet Noff

CEO and Founder

As a PR veteran and the founder and CEO of global tech PR firm SlicedBrand, Ayelet is passionate about building better tools for the next generation of PR pros. She brings a wealth of experience telling brand stories and launching businesses over the last 20 years.

Frank Pepermans

Head of Engineering

Frank is a former CTO with over two decades of experience developing enterprise software for companies like Johnson & Johnson, Larcier, and Algomi. Frank's vision for seamlessly blending advanced technologies with user-friendly experiences helps make Dazzle as easy to use as it is powerful.

Leif-Nissen Lundbæk

AI Advisor

A mathematician by training, Leif has been working on sustainable and privacy-preserving AI for several years. He also founded Xayn, which focuses on creating energy-efficient foundational language models — including the one powering Dazzle.

Ayelet Noff

CEO and Founder

Ayelet Noff

CEO and Co-Founder

As the founder and CEO of SlicedBrand, one of the world's leading global tech PR agencies, our founder Ayelet understands the challenges that PR people face. She has been chosen as one of the top 36 PR pros in the tech industry by Business Insider and has been recognized as a top PR expert by Forbes, Inc., and others. She’s also a regular contributor at publications such as TechCrunch, Cointelegraph, Nasdaq, Forbes, VentureBeat, Mashable, and was also the host of 'Startups Around the World' on the i24 News Channel.

Dominik Schiener

Co-Founder

Dominik Schiener

Co-Founder

Dominik brings to Dazzle a wealth of knowledge and expertise in building technology products and businesses from the ground up. He has been a technology entrepreneur for over a decade, with his core expertise including Blockchain, AI, IoT, digital finance, startups and the creation of digital ecosystems. He is the Co-Founder of IOTA and Chairman of the IOTA Foundation, the non-profit foundation based in Germany, Switzerland and the UAE. As Chairman he leads and oversees the efforts to expand IOTA’s digital infrastructure to create new digital economies for trade and logistics, digital finance and digital identity.

Frank Pepermans

Head of Engineering

Frank Pepermans

Head of Engineering

Frank is a CTO with over 20 years of experience in software development who joined Dazzle as Head of Engineering and is well-versed in different technology stacks. He is overseeing all technical aspects of Dazzle. Having worked for clients such as Johnson & Johnson, Larcier, Algomi, Telenet and MSC, he also created popular open source solutions such as RxDart and is part of the ReactiveX committee. He now focuses on creating the ultimate PR solution with Dazzle.

Leif-Nissen Lundbæk

AI Advisor

Leif-Nissen Lundbæk

AI Advisor

Dr Leif-Nissen Lundbæk is the Founder and CEO of the GenAI company Xayn. Leif helps Dazzle with custom AI flows and language model optimization. In 2021, FORBES selected him for their German 30 Under 30 list. His work focuses on algorithms and applications for privacy-preserving and sustainable artificial intelligence. In 2017, he founded Xayn together with Professor Michael Huth, to focus on redefining the standards around privacy, sustainability and cost efficiency in Natural Language Processing. Before founding Xayn, Leif-Nissen Lundbæk worked with Mercedes and IBM. He studied Mathematics and Software Engineering and received his master’s degree with distinction at The University of Oxford as well as obtained his PhD at the Imperial College London.