Accelerating PR workflows with state-of-the-art Al
Dazzle takes care of handling all the media research work so that you can focus on what truly matters — cultivating media relationships and getting coverage.
As the media landscape continues to evolve, our mission is to simplify and accelerate workflows so that PR teams can focus on what really matters – building relationships with journalists and clients, and securing coverage.
Founded in 2022 by tech PR veteran Ayelet Noff, Dazzle was created to leverage state-of-the art AI and eliminate the need for outdated media databases
Dazzle acts as an interactive PR assistant, streamlining tedious tasks and improving the efficiency and effectiveness of PR pros. We let the AI do the grunt work for you, so that you can focus on what matters most: Relationships and coverage.
Dazzle acts as your PR co-pilot, ensuring you pitch the best journalists for your stories with the perfect angle. It also keeps you updated on all the latest trends and news so that you’re always pitching timely stories that journalists simply can’t ignore.
We’re dedicated to continuously innovating how PR is done and creating a more collaborative environment between PR professionals and journalists.
Leadership
We're a team of PR and technology experts advancing the PR industry with innovative software
Ayelet Noff
CEO and Co-Founder
As the CEO and Founder of SlicedBrand, one of the world's leading global tech PR agencies, our founder Ayelet understands the challenges that PR people face. She has been chosen as one of the top 36 PR pros in the tech industry by Business Insider and has been recognized as a top PR expert by Forbes, Inc., and others. She's also a regular contributor at publications such as TechCrunch, Cointelegraph, Nasdaq, Forbes, VentureBeat, Mashable, and was also the host of 'Startups Around the World' on the 24 News Channel.
Dominik Schiener
Co-Founder
Dominik is a technology entrepreneur. He is the Co-Founder of IOTA and Chairman of the IOTA Foundation, the non-profit foundation based in Germany, Switzerland and the UAE. As Chairman he leads and oversees the efforts to expand IOTA’s digital infrastructure to create new digital economies for trade and logistics, digital finance and digital identity. He has been a technology entrepreneur for over a decade, with his core expertise including Blockchain, AI, IoT, digital finance, startups and the creation of digital ecosystems.
Frank Pepermans
Head of Engineering
Frank is a CTO with over 20 years of experience in software development who joined Dazzle as technical lead and is well-versed in different technology stacks. Having worked for clients such as Johnson & Johnson, Larcier, Algomi, Telenet and MSC, he also created popular open source solutions such as RxDart and is part of the ReactiveX committee. He now focuses on creating the ultimate PR soultion with Dazzle.
Leif-Nissen Lundbæk
AI Advisor
Dr Leif-Nissen Lundbæk is the Founder and CEO of the GenAI company Xayn. In 2021, FORBES selected him for their German 30 Under 30 list. In 2017, he founded Xayn, the developer of the largest European legal large language model Noxtua. He studied Mathematics and Software Engineering and received his master’s degree with distinction at The University of Oxford as well as obtained his PhD at the Imperial College London. In Dazzle Leif’s focus is building the efficient language model system.
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With exceptional expertise in PR, AI and technology, we’re here to disrupt the way PR is done.
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